![]() This, in spite of the fact that other businesses offer identical or similar products and services.Ī trademark is anything which can be uniquely associated with your brand and what it does. In other words, a trademark is what your customers will come to associate with your business. But before you run off to the trademark office, let's clarify that statement.Ī trademark is any trait or feature which identifies your products or services in a manner which uniquely distinguishes them from a competitor's offering. In fact, a trademark can be just about anything. lurking on store shelves, in print, elements of design, and so much more. In this article, we'll examine what a trademark is, what can be trademarked, and what can't be trademarked. ![]() However, do you know exactly what can be trademarked? If you've considered registering a trademark, you're on the right track. However, beyond continuing to do what you've been doing, that is, successfully growing your business, how do you maintain and bolster the integrity of your brand? More importantly, how do you increase brand awareness while solidifying your brand's place in any given market? Your business is growing and the quality of your products or services has already given your venture an edge over the competition.
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